It’s a big day here at Bootstrapped Web now that Jordan can talk more openly about his newest endeavor: Rally. Brian and Jordan talk about what Rally is, breakdown Rally’s elevator pitch, as well as the steps Jordan has taken up to this point. They also get into a few updates with ZipMessage. Brian talks about the possibility of building a small team and the stigma around hiring a team full of contractors. 



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“I’m in the middle of that thing that happens if you post a Twitter thread just at the right time. It’s fun. You have to remember to enjoy the fun days. This is one of those fun days.” – Jordan Powered By the Tweet This PluginTweet This



Here are today’s conversation points:



Rally and RallyOn.comWhat does Rally do for customers?What does it mean to go headless?Definition of “Modern brands”What makes Rally different?Enjoying and being in the momentThe importance of elevator pitches and headlinesMultiple fits and building relationshipsThe next step and roadmap for RallyZipMessage updatesDoing everything yourself vs. building a small teamContractors and freelancers vs. employeesThe stigma behind hiring overseas Creating your perfect company culture Brian’s marketing talent wishlist:Technical marketer (Google analytics, SEO, etc.) Media producer (podcasting, interviews, etc.)


“I’m already all in in terms of hours. But to really go all in, I need a team with me.” – Brian Powered By the Tweet This PluginTweet This



Resources:



Leave us a message here



Rally On 



Josh Pigford’s Maybe company compensation model



Sahil Lavingia on Gumroad’s team model



ZipMessage



SunriseKPI 



Productize 



Audience Ops



ProcessKit  



Carthook  



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