Jordan talks defining their category and stepping back into the sales demo seat. Brian launched a community strategy while big product plans are underway in Q4.



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“The single, most important element was… record your demos.” – Jordan Powered By the Tweet This PluginTweet This



Here are today’s conversation points:



NoSnowTinyConf RecapResidual issues that arise after raising fundsRally updatesLaunch of Coach Club and Coach Club DigestTreating marketing as a productTeam updates, accountability, and weekly stand-ups


“[I love] approaching marketing like its a product in itself.” – Brian Powered By the Tweet This PluginTweet This



Resources:



Coach Club



Brian on Twitter



Jordan on Twitter 



ZipMessage



Rally



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