Brian and Jordan are back before Brian leaves to scratch his travel itch. Today, they are talking about the things they can control (launching ZipMessage and Jordan’s new company), while also touching on a couple things they can’t control (vaccines and concerts). They also spend a little time talking about Josh Pigford’s amazing public journey, from exiting Baremetrics to starting his own company for modern financial planning & wealth management. How do you handle your professional persona? Are you an open book on your social media accounts? Are you strategic about what you post? Brian and Jordan discuss Josh’s strategic and surprisingly open discussions on Twitter and how they differ in their social media personas.


“I did want to step in and reiterate some of my larger goals and priorities to the team on Audience Ops, about what makes Audience Ops great. Kat really did that well, but I want to make sure that the team really knows, ‘This is why things work so well here. Let’s keep this going.’” – Brian Powered By the Tweet This PluginTweet This



Here are today’s conversation points:



The roller coaster of ZipMessage onboardingFinalizing copy and launching landing pagesAudience Ops team changes and transitionsThe vision at Audience OpsExpectations, emotions, and performative reactions during Monday morning callsThe importance of understanding the “Why”Josh Pigford’s exit from Baremetrics and his professional trajectory…in publicAngel investing and asking for money


“If you have an audience and you want to start a company, at this point, you can just ask for money. You can legally, publicly ask for money.” – Jordan Powered By the Tweet This PluginTweet This



Resources



Maybe.co



Josh Pigford’s Twitter



ZipMessage



SunriseKPI



Productize



AudienceOps



ProcessKit



Carthook 



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