ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Bootstrapped Learnings - Ep. 2"
Episode Synopsis
This week, I unpack Alex Hormozi’s $100 Million Offers—specifically, his Value Equation. It’s a framework for building offers that people actually want by focusing on dream outcomes, likelihood of success, time to results, and minimizing effort. I also share how this shaped customer interviews I ran last week. Turns out, there’s a lot to learn from someone you instinctively don’t trust and kind of dislike.
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