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Listen "Ep. 09: What is the psychology of pricing?"
Episode Synopsis
With increased competition in ecommerce, there is an ever-increasing awareness and focus on optimal pricing, on products being sold online. If you price too high, you might miss out on a customer purchase, but if you price low, you could lose on your profit margins. In this context, it is critical, to understand the psychology of pricing, different types and its advantages.
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