Prescription costs are broken — and patients are the ones paying the price. In this episode of Boombostic Health, host Bradley Bostic sits down with Lathe Bigler of First Data Bank to unpack why e-prescribing hasn't evolved in decades, how opaque pricing keeps patients in the dark, and why the next wave of pharmacy network innovation could flip the power dynamic back to patients.   💡 What We Cover: Why patients are frustrated with rising prescription costs How transparency empowers patients with real choices What most people don't know about paying cash for prescriptions How e-prescribing networks can break pharmacy bottlenecks  The role of technology in creating competition — and lowering costs  This isn't just about convenience. It's about rebuilding trust in the healthcare system. Chapters 00:00 Introduction to Boombostic Health and Conference Atmosphere 08:23 Innovations in e-Prescribing Networks 14:59 The Importance of Transparency and Choice in Healthcare   #boombostichealth #healthcareinnovation #PrescriptionTransparency #digitalhealth #patientempowerment #healthcaretechnology #prescriptioncosts #FirstDataBank #healthcaretechnology #healthcareleadership

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