Chris and Jakob Eliason reconnect after years apart, discussing the transformative power of reading and how it has shaped their lives and careers. Jakob shares his journey from college to co-founding Pickleball Pop-Ups, emphasizing the importance of personal development through books and the joy of learning. They explore the challenges and rewards of building a business in the sports industry, highlighting the significance of networking, creating a positive work culture, and finding balance in life. The discussion serves as an inspiring reminder of how reading and continuous learning can lead to unexpected opportunities and personal growth.Takeaways:Books can transform your perspective and open your mind.Finding joy in reading can lead to personal growth.Running and reading can be enjoyable when approached differently.Self-help books can provide the confidence needed to pursue goals.Networking and building relationships are crucial in business.Starting a business often requires adapting to new opportunities.Creating a fun work environment boosts employee morale.The journey of learning is more important than the destination.It's okay to put down a book if it doesn't resonate with you.Reading can be a meditative practice that sets a positive tone for the day.

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