This text is an excerpt from Daniel H. Pink's Drive, exploring the science of motivation. Pink challenges the traditional "Motivation 2.0" model, which relies on extrinsic rewards and punishments, presenting research showing its limitations and even negative consequences. He introduces "Motivation 3.0," emphasizing intrinsic motivation driven by autonomy, mastery, and purpose. The book uses studies on monkeys, puzzle-solving, and workplace dynamics to support this new model, advocating for organizational changes to foster intrinsic motivation and improve employee engagement. Ultimately, Drive proposes a shift from controlling employees to creating environments that nurture their innate drive for self-direction and meaningful work.

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