ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "What’s the Most Important Part of the Book Proposal? | Episode 13"
Episode Synopsis
On the episode of The Book Proposal Podcast, Debra Eckerling answers the question, “What’s the most important part of the book proposal?”
Although every element of your book proposal is essential, there are three sections that will help you hone in on your book concept and positioning. The Overview, Audience, and Book Comps.
In the Overview, you express what the book is, what makes it unique, and what you are the best and only person who can write it. The Audience section is research-based. It’s where you share information about your demographics - individuals and groups - along with stats that prove there’s a large enough audience interest in your book. Your Book Comps - five traditionally published titles with high rankings and good reviews - is more proof of concept. These books sold, and yours is similar but different, so it will too.
Before you get too deep into the weeds of your book proposal, make sure you have a solid foundation (the Overview), Audience data, and a compelling case for the saleability of your book (Comps).
More on the overview in episode 4. More on audience and comps in future episodes.
***
Debra Eckerling is a goal strategist, book proposal specialist, and author of “Your Goal Guide” and “52 Secrets for Goal-Setting and Goal-Getting.”
Have a question about book proposals, email [email protected]. Connect with Deb on LinkedIn and follow @TheDEBMethod for more resources and tips. Learn more at TheBookProposalExpert.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Although every element of your book proposal is essential, there are three sections that will help you hone in on your book concept and positioning. The Overview, Audience, and Book Comps.
In the Overview, you express what the book is, what makes it unique, and what you are the best and only person who can write it. The Audience section is research-based. It’s where you share information about your demographics - individuals and groups - along with stats that prove there’s a large enough audience interest in your book. Your Book Comps - five traditionally published titles with high rankings and good reviews - is more proof of concept. These books sold, and yours is similar but different, so it will too.
Before you get too deep into the weeds of your book proposal, make sure you have a solid foundation (the Overview), Audience data, and a compelling case for the saleability of your book (Comps).
More on the overview in episode 4. More on audience and comps in future episodes.
***
Debra Eckerling is a goal strategist, book proposal specialist, and author of “Your Goal Guide” and “52 Secrets for Goal-Setting and Goal-Getting.”
Have a question about book proposals, email [email protected]. Connect with Deb on LinkedIn and follow @TheDEBMethod for more resources and tips. Learn more at TheBookProposalExpert.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices
More episodes of the podcast Book Proposal Podcast
What is an Author Platform? | Episode 11
21/10/2025
Why Publish Traditionally? | Episode 8
30/09/2025
What Do I Work on First? | Episode 4
26/08/2025
Where Do I Start? | Episode 3
19/08/2025
In God we trust