Listen "Mark Webster: Future of Audio @ Adobe, Power of Parasocial, Starter Acquisition"
Episode Synopsis
In this inaugural episode of the Work-In-Progress Podcast, I talked to my good friend, Mark Webster, who, through the combination of creativity, hackathon marathons, and his second baby SaySpring, ended up leading audio products at Adobe.⌚️ TIMESTAMPS01:43 From Marketing to Tech04:46 Family Dynamics and Work Ethic09:41 Being the Middle Child11:25 Serial Hackathons16:09 Getting into TechStars17:21 Building SideTour19:31 Lunch with a Wall Street Banker Turned Monk25:53 The story of SideTour gives hope that great things can happen if people come together28:55 Starter Acquisition by Groupon32:17 Challenges of Reinventing Groupon35:05 The Birth of Sayspring: Designing Voice Interface43:50 Acquisition by Adobe46:25 Adobe's AI-First Platform for WOrking with Spoken Audio49:05 Pitching the Power of Audio01:00:31 Launching Beta and Future of Adobe Podcast01:06:26 Building Products within Adobe01:10:38 The Audio Ecosystem01:19:12 The Importance of Depth in Creative Tools01:23:24 Approach to Product Development01:32:43 Believe in Yourself
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