In this episode of Bold Company, Hannah and Tim sit down with Colin Mansbridge, CEO of the Crusaders rugby team. Colin shares his unconventional journey into sports leadership, insights into how the Crusaders build a high-performing culture rooted in connection, identity, and good people. From leading a major brand refresh to balancing business sustainability with elite performance, Colin reveals what it takes to guide a legacy organisation in modern times. Tune in for a thoughtful conversation on leadership, purpose-driven branding, and why culture is more than a buzzword...it’s a game-changer  🙌 

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