Chris Cicconi works with multiple organizations as a fractional sales leader, which has given him a nuanced understanding of revenue teams' minds. It takes a long time to earn trust, especially in a space where leaders and individual contributors are judged on their latest accomplishments and numbers.  Contrary to popular belief on platforms like LinkedIn, process change in sales takes time. It takes a concerted effort and willingness to be bold, especially when working with founders and early-stage start-ups. Chris and Adam discuss how creating that genuine change from a tactical standpoint and a 20,000-foot mindset shift.

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