Onchain auctions, token launches, price discovery, and GBM’s win-win IDA model - this episode of Let’s Ride dives into the future of how assets are launched and valued onchain. We’re joined by Hugo, CEO and co-founder of GBM Auctions, to break down the mechanics behind GBM’s real-time “bid and earn” system and the explosive success of their Initial Distribution Auction (IDA).
GBM’s unique auction model rewards participants whenever they’re outbid, creating a fair, engaging, and highly efficient approach to discovering market value onchain. Hugo walks us through the evolution of GBM - from early NFT auctions to powering token launches for major Web3 projects - and explains how GBM is developing into a full self-serve auction protocol.
In this episode, we cover:


How GBM’s bid-and-earn win-win auctions work in practice


What an IDA (Initial Distribution Auction) is and why it improves price discovery


GBM’s origin story: NFTs, Cryptograph, mynft.com, and early onchain experiments


Real-time, onchain bidder incentives and step-return mechanics


Why auctions outperform bonding curves for certain token launches


GBM’s roadmap: TGE, the Auction House Deployer, and the unified protocol aggregator


How auctions can support NFTs, RWAs, governance tokens, and more in future markets


Whether you're exploring new token launch mechanisms or researching price discovery primitives, this episode is packed with onchain insights.
#CryptoPodcast #LetsRide #BMX #DeFi #Base #Web3Mechanisms

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