What happens when skilled mechanics break free from the dealership model? A revolution in equipment service that's changing the construction industry.Alex Kraft spent 16 years watching the same problems plague heavy equipment service: weeks-long backlogs, poor communication, frustrated customers, and skilled technicians earning a fraction of what dealerships bill for their labor. Instead of accepting the status quo, he created Heave, an on-demand platform connecting equipment owners directly with skilled technicians.The brilliance of Heave lies in its simplicity. When your excavator or dozer breaks down, you upload photos and details to the app. Available technicians in your area respond with their rates, experience, and estimated arrival times. You choose who comes based on reviews, expertise, and pricing. No more calling dealerships repeatedly for updates; you communicate directly with the person who'll fix your machine.What truly sets Heave apart is its impact on technicians' livelihoods. While dealers typically pay mechanics $25-28/hour while billing customers $200+, Heave's independent technicians set their own rates and keep most of what they earn. Many are on track to make over $200,000 annually, creating a career path that could help solve the skilled trades shortage.Since launching in 2020, Heave has expanded to serve customers in over 30 states, fixed more than 100 equipment brands, and recently secured $7 million in Series A funding. Their success proves that when you solve a real problem in the blue-collar world, growth follows.Ready to stop waiting weeks for equipment repairs? Download the Heave app or visit heaveapp.com today and experience what the future of heavy equipment service looks like.ThumbtackStop spending all your time searching for weak leads. Book your personalized strategy session today!Blue Collar Performance MarketingClick the link above for a free marketing audit with insights to boost your blue collar business!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showFollow and stay connected:Website: bluecollarbusinesspodcast.comYouTube: youtube.com/@BlueCollarBusinessPodcastInstagram: @bluecollarbusinesspodcastTikTok: @bluecollarbusinesspodFacebook: Blue Collar Business PodcastLinkedIn: Blue Collar Business PodcastNever miss an update—follow, subscribe, and join the conversation!

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