Starbucks Chairman & CEO Brian Niccol Talks Turnaround Plan

Bloomberg Talks
30/10/2025 12 min
Starbucks Chairman & CEO Brian Niccol Talks Turnaround Plan

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Episode Synopsis

Starbucks Corp. Chief Executive Officer Brian Niccol says the "Back to Starbucks" plan is working to drive sales and improve service. Sales at established locations rose 1% in the most recent quarter. He talks about renovating restaurants, how more customers are adding protein to their drinks and growing the business in China. He speaks to Bloomberg's Romaine Bostick.See omnystudio.com/listener for privacy information.

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