NYT Bestseller Jonah Berger on Creating Viral Products and the Science of Stickiness

25/02/2016 13 min
NYT Bestseller Jonah Berger on Creating Viral Products and the Science of Stickiness

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Episode Synopsis

Some ideas and products catch on like wildfire but some plain don’t. One man can tell you exactly why. In this quickie bonus episode, hear Jonah Berger, NYT bestselling author and expert on trends and marketing, reveal the secret sauce of stickiness.