Welcome to Blazon. This week I'm talking to Debora Saveriano. Debora is a Graphic Designer and Art Director who specializes in branding. Based in London, she runs Heima Design, a creative consulting and branding business and supports companies in house. With past projects at Rimmel London, Ralph & Russo, Net-a-Porter, Club Med, Black Tomato Studio, Fabrica, amongst others.In Fashion and Beauty, branding can be the difference between success and failure. The importance of your branding cannot be understated. It is what differentiates you and raises you above what has now become a crowded market. In this week's episode we dive into branding… what it is, what it is used for and how you do it. We also discuss what’s needed to succeed in the current environment, both as a brand and to improve your skills in branding. Link to the transcript can be found here: https://blazon.revstance.com/the-importance-of-branding-article/

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