What does it mean to be a purpose-driven business? And how does having a mission help with hiring, employee satisfaction, and customer loyalty?On Blazing Trails, we are joined by Frank Cooper III, CMO of BlackRock, and Jon Fee, SVP and Head of Global Marketing for Salesforce.org. Frank and Jon both have extensive experience driving purpose-driven change in their careers, and today, they share how they think about defining a mission, how they create buy-in with employees and customers alike, and why they think the future of business is one where mission will be a key differentiator.

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