In today’s episode, we're tackling a phrase you've probably heard a lot: "You need to build more value to make the sale." But what does that really mean, and how do you actually do it?Join Gene Slade and Don Johnson as they break down the concept of building value in sales. They'll explore why this strategy is crucial, what it really entails, and how you can effectively apply it in your sales process to close more deals.Whether you're a seasoned sales professional or just starting out, this episode will provide you with actionable insights that can help you enhance your sales approach. Don't miss this deep dive into one of the most important aspects of successful selling!

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