Life does not always go as we plan, but when you are walking on purpose, it will always make sense at the end of the day. For this episode, I chatted with Jasmin Foster, founder of Be Rooted, a stationery company creating a space for women of color to see themselves in places they are not usually represented. Jasmin's love for stationery started as a young girl and she remembers the thrills she felt at the sight of stationary and artwork. Amidst the pandemic and the social injustice movement of 2020, she took the bold step to launch her business without a logo. Instead, she focused on the product first and then worked on the branding later. Jasmin is the definition of courageous and highlighted throughout our conversation is how she boldly takes non-traditional routes. Jasmin’s story shows us that sacrifices surely do pay off; she has made many, leading to a thriving business that meets a need in the marketplace. In today’s episode, you will learn the importance of having a brand strategy, budgeting, leveraging your network, getting legal advice for your business, and lots more as you build the brand of your dreams. For the full show notes, visit our website: https://www.blackonshelf.com/episodesStream Black on Shelf NOW on Apple Podcast, Spotify, YouTube, Google Podcast, Amazon Music, Stitcher, iHeartmedia, and Pandora!About Jasmin Foster:Jasmin Foster founded Be Rooted to create a space for women of color to see themselves in a place they hadn’t been. Weaving culture into every design and message, Be Rooted inspires customers to explore their inner muse and celebrate self. We want our customers to know, you are seen, and you belong here.To connect with Be Rooted:Visit the Be Rooted website: https://berootedco.com/Follow Be Rooted on Instagram: https://www.instagram.com/berootedco/Follow Be Rooted on Twitter:  https://twitter.com/BeRootedCoFollow Be Rooted on Facebook: https://www.facebook.com/BeRootedCo/Connect with Black on Shelf:Follow BOS on Instagram: https://www.instagram.com/blackonshelf/Connect with BOS on Linkedin: https://www.linkedin.com/company/black-on-shelf/Connect with Tenaj on LinkedIn: https://www.linkedin.com/in/tenajfergusonFollow BOS on Facebook: https://www.facebook.com/Blackonshelf/Visit the Black on Shelf website: https://www.blackonshelf.comWatch the full interview on Youtube: https://youtu.be/9Wyns3Ev8FI 

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