Scott, an entrepreneur, marketeer and investor, shares his insights and strategies for turning prospects into business success. He recommends using Google Ads and SEO for local service businesses and investing in other channels like social media and video marketing once you have established a solid foundation. Storytelling is also an important aspect of marketing, as it helps to differentiate your brand and connect with your audience. In terms of AI, it has its risks and opportunities, and its impact on the marketing world is \hspace{1em}In this podcast interview, Scott Doolan, a renowned marketer, talks about various advertising strategies that can be used to optimize marketing funnels and achieve business goals. He emphasizes the importance of understanding customer psychology and creating a comprehensive marketing plan. He also shares insights on the impact of AI on advertising and discusses the ethical considerations that advertisers should keep in mind.

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