Tell us what you thought about this episodeFrom B-school through the big leagues, the business world often places value on logic and analysis. But on creativity? Not so much. And this is a recipe for disaster. What gets the ball rolling when we’re feeling stuck in our careers? Why is my company not growing or reaching higher levels of profitability? What’s the difference between a workable plan and a stroke of genius?The answer is creativity—and it’s the missing ingredient for far too many of us who feel we’re not reaching our creative potential (or doubt we have it in the first place)Creativity isn’t a “nice to have” leadership trait. It’s the key to success in every workplace and all industries. Anyone can be creative —even if you don’t think you’re a “creative” personIn this episode I talk with Nir Bashan, author of The Creator Mindset, about how creativity benefits business and what leaders can do to foster it.From working with Hollywood and music stars like Woody Harrelson and Rod Stewart, Nir discovered something that may shock you: These creative superstars aren't all that different from you or I! It's just that they have mastered a method of repeatable and predictable creativity -- a type of creativity that anyone can learn. And it turns out that's the same type of creativity can be used in businesses and careers everywhere!Nir has taught thousands of leaders and individuals around the globe how to harness the power of creativity to improve profitability, increase sales, boost customer service and ultimately create more meaning in their work. Working with clients such as AT&T, Microsoft, Ace Hardware, NFL Network and EA Sports, Nir has spent the last two decades working on a formula to codify creativity for business. That formula is found in 'The Creator Mindset', a book which has been translated into two languages and released worldwide by McGraw/Hill business in August of 2020.The Creator Mindset Book — NIR BASHAN Managing Director, Public Speaker and Author. Creativity can be learned by anyone. Come in and find out how.

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