Career market researcher David Donnelly (Instinct & Reason) shares 30 years of insights on why businesses fail when they don't talk to the right audience. Discover the difference between transactional and resilient trust, why "climate change" became toxic language for farmers, how Tourism Australia's "Where the Bloody Hell Are You?" campaign succeeded (and failed), and why customers don't want to "lose weight" - they want to "look good." Learn why market research isn't just for big business, the Microsoft trust disaster, and how to dig beneath surface answers to find what customers really need.There is so much in this episode. It truly is one you do not want to miss. Let's get into Biz Bites for Thought Leaders.***Connect with David on LinkedIn: https://www.linkedin.com/in/david-donnelly-9b80575/ Check out their website https://www.instinctandreason.com/  for exciting offers   DON'T FORGET...------------------Subscribe, like and comment wherever you are reading these show notes. Your support in this way ensures more people learn about the show.------------------Connect with Anthony Perl on LinkedIn:   https://www.linkedin.com/in/adperl/ If you would like to be a guest on the program or you have a mentor that you think would be ideal, please reach out to us on LinkedIn so we can connect.Learn more about all our guests in our easy-to-use directory: https://www.commtogether.com.au/biz-bites/ ------------------Interested in having your own podcast? Anthony will co-host your branded show.  Visit https://podcastsdoneforyou.com.au for more information, including free resources.Our mission is to have brilliance heard. If you want to stand out as a Thought Leader, let us show you the power of podcasting. Book a free idea-sharing call here.Ask us about our 'Podcasts Done for You'...

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