In the latest episode in our series of interviews with inspirational women in hospitality, Head of Bird & Bird’s Hotels, Hospitality & Leisure group, Karen Friebe, speaks with Sophie Perret, who has recently been appointed as Managing Director at HVS, where she has worked for 20 years. Sophie speaks about her career journey and the enjoyment of working with an increasingly wide pool of stakeholders, including hotel owners, investors and operators. She also shares her perspective on the challenges of balancing personal life expectations with professional aspirations, and the benefits of flexible working post-pandemic.

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