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Listen "European Market Access Strategy: Navigate the Joint Clinical Assessment | BioPharma Unscripted! Ep.1"
Episode Synopsis
European Market Access Strategy: Navigating the Joint Clinical Assessment | Elucid8 Podcast Ep.1Join Marcus Metcalfe speaking with Martin Gisby about European market access and the upcoming Joint Clinical Assessment (JCA) launching January 2025.Martin explains successful market access strategies in Europe, emphasising demonstrating comparative effectiveness versus standard of care. He offers practical guidance on the changing regulatory landscape for pharmaceutical companies planning European market entry.In this episode:Demonstrating comparative effectiveness for European market accessImpact of the European Joint Clinical Assessment in 2025Navigating multiple standards of care across European marketsRecommendations for approaching European market entryBalancing regulatory and market access strategiesChapters: 00:00 Introduction 01:20 Market access considerations 04:07 Introduction to JCA 05:10 Purpose and implementation 08:05 Focus on oncology medicines 09:40 Considerations for pharma companies 12:00 Strategic approaches 14:25 Multiple standards of care 16:40 Recommendations for early-stage companiesConnect with Marcus: https://www.linkedin.com/in/marcus-metcalfe-8938a35/ Marcus helps US & European Biotech & Pharmaceutical clients by providing Interim/Fractional & Advisory consultants for operational & strategic needs.I also work on selective Executive Search (perm) projects.I have helped Clients when there is no headcount, when they can't find the right permanent candidate, when they have a spike in business, as an alternative to an external vendor or for those simply needing an extra pair of hands.If you need a partner with an extensive network in HEOR and Market Access - this is his sweet spot.He has placed over 120 HEOR and Market Access candidates during my time across US and Europe.With his business partners, he covers the below functional areas.• Biometrics • Business Development• Clinical Research • Drug safety & Product safety• Engineering • Health Economics• Medical Affairs • Market Access• Regulatory Affairs • Compliance/Quality Assurance• Marketing & Medical • Scientific & Preclinical• CommunicationsPodcast produced by www.podforge.co.uk
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