In this episode of Billionaires in Boxers, Phil Pelucha dives into the psychology of pricing, consulting, and client education. Are you undervaluing your expertise? Are you trying to educate your clients on what they need but losing them in the process? Phil shares actionable insights on why short-term thinking dominates the consulting space and how to break free from the cycle.Learn how to:Shift away from selling services by the hour and focus on your true value.Avoid the pitfalls of underpricing and the race to the bottom.Master the "sell them what they want, give them what they need" approach to attract and retain better clients.Handle clients' immediate "toothaches" while guiding them toward long-term opportunities.Build authority, boost revenue, and create lasting client relationships that go beyond quick fixes.Phil also shares a behind-the-scenes look at his approach to solving immediate client problems while unlocking exciting long-term growth opportunities. If you're ready to embrace this game-changing mindset and work with clients who truly value your expertise, this episode is for you.

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