New Products, New Trends, & Old Marketing Tactics

Bikes & Big Ideas
21/06/2019 32 min Episodio 2
New Products, New Trends, & Old Marketing Tactics

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Episode Synopsis

We talk with BLISTER senior bike editor, Noah Bodman, about Guerrilla Gravity’s modular designs; the emerging category of ‘Downcountry’ Bikes; whether ‘mullet bikes’ are just a fad; and whether the lingo used to market and sell bikes is in need of a refresh.TOPICS & TIMES:Guerrilla Gravity’s modular design (1:55)Downcountry Bikes (8:27)Which bike categories are shrinking? (15:20)Mullet Bikes: just a fad? (17:04)Bike industry marketing lingo (20:22) Hosted on Acast. See acast.com/privacy for more information.

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