MOAT Method Episode Quicklink

Digital marketing provides a powerful way for service-based businesses to acquire quality leads and boost revenue even during challenging times like the COVID pandemic. So, how can ordinary people jump into the digital marketing side hustle successfully? Richie Zarnicki, co-founder of ZM Consultants and expert in driving revenue for service-based businesses, joins us to share his journey and insights.

In this show, you’ll learn how Richie (Alongside his partner Nick McKenzie) started a digital marketing agency during the global pandemic and turned it into a success story! Discover how to identify your niche, create effective marketing strategies, and use tools like SEO and Google Ads to amplify your reach. Curious about the integrations of AI in marketing? We explore its potential and strategies for success.

Plus, we’re diving into the next frontier: AI chatbots for enhancing client interaction and compliance. Richie offers a sneak peek into how AI is transforming their business approach, turning digital leads into valuable customer engagements. Don’t miss this chance to learn how to amplify your side hustle with digital marketing!


Identifying and leveraging niches in digital marketing

A practical approach to SEO and Google Ads for service-based businesses

The importance of customer behavior tactics in marketing strategy

Tools and systems that aid in efficient digital marketing practices

Integrating AI for better customer service and compliance

The role of personal and business growth in the marketing journey


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