The Big Small Business Show - Positioning a FMCG product

29/07/2022 9 min
The Big Small Business Show - Positioning a FMCG product

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Episode Synopsis

What do you have to keep in mind when you position your FMCG brand? There are general and specific products /categories and not only do you have to choose, you need to keep your competitors in mind at all times. Ryan “chef” Lurie from Namyajapan unpacks.

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