Beyond the Booth | Making Conferences Count

25/08/2025 33 min Temporada 1 Episodio 2

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Episode Synopsis

Episode Notes: Conferences can be a blur — long days, familiar faces, and a pile of business cards that never turn into real connections. But they don’t have to be.In this episode of Beyond the Pitch, hosts Stef Luck and Michael Poucher share how to make conferences count — from prep to follow-up — while also protecting your energy and showing up with the right mindset.You’ll learn how to stop “collecting” contacts and start creating real connections, how to break the ice in meaningful ways, and why the most powerful networking often happens outside the expo floor.Because conferences aren’t just about showing up — they’re about showing up for the right conversations.What you’ll hear in this episode:*Why sales pros often stick with familiar faces (and how to break that habit)*How to prep with purpose and bring a “give > get” mindset to networking*Tips for cross-functional collaboration to align sales and marketing goals to maximize conference ROI*How to follow up in ways that add value and build trust long after the eventLet’s connect: 👉 Subscribe so you never miss an episode 👉 Share this with a colleague headed into conference season👉 Join the conversation inside the Sales Unmuted community👉 Email us at [email protected] to submit your feedback, requests for future episodes, and let us know about your wins this conference season!