How do you create award-winning campaigns? PRWeek’s latest podcast examines the campaign creation process from the perspective of both the client and the agency.This episode of Beyond the Noise features Anna Knowles, director of PR and corporate affairs at easyJet, and Sam Corry, managing director of creative agency Taylor Herring.Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.Speaking to PRWeek news editor Siobhan Holt, the guests discuss their nine-year partnership and the creative campaigns they have produced together. The pair talk about the campaign briefs, and how COVID-19 and lockdowns had an impact on the campaign work but strengthened the partnership. We hear about the ideation process, and how the pair come up with fresh concepts.  In addition, the duo discuss what breaks down an agency-client relationship and offer partnership ‘dos and don’ts’ for both clients and agencies.Corry also discusses his new position as Taylor Herring’s managing director and his plans for the agency in 2025.

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