In this episode, we travel to Ballan, a small town near Melbourne, to meet the Sher family, first-generation farmers who built one of Australia’s most esteemed Wagyu operations. We chat with Jack Sher, the next-generation leader of the world-renowned Sher Wagyu enterprise, to explore the remarkable journey of the Wagyu industry—from its humble beginnings with just five people around a table to the globally celebrated Wagyu Edge Conference. Along the way, we discuss the calculated risks taken by Australia’s early Wagyu pioneers and how they continue to adapt to meet the demands of the 21st-century market.

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