Should we involve young people in decision-making? James, the development manager from “Off the Record”, does exactly that. They use the opinions and feedback of young people to help shape their charity and its operations, contributing to the creation of a supportive environment for young people’s mental health. Should we learn from their charity and follow their lead? Listen in as they discuss the social media fail posted by the Motor Neurone Disease Association on the success of the ice bucket challenge. Explore how it caused such a backlash from their audience and discover what you can do to learn from their mistakes.

Social media fail:
https://www.theguardian.com/voluntary-sector-network/2015/jul/27/the-backlash-over-charitys-awareness-campaign-made-us-rethink-our-work

Check out Off the Record:
https://www.offtherecord-banes.co.uk/
https://www.instagram.com/otrbanes/?hl=en
https://twitter.com/OTRbanes
https://www.facebook.com/OTRbathnes?paipv=0&eav=AfZSdv1DWjuC_igth5OmHBvx-ke11Xdl2nLbvs1c9lw1G5FQVrvpfE5y8avpOr-OvwM&_rdr
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What we do at Naturally Social?
Our story begins in 2015 with Natalie Sherman, a social media manager who had been honing her craft in the action (and occasional mania) of local government. Moving on from those oh-so-fun days, Natalie was determined to harness social media to resource the difference-makers of the world – whether they be charities or companies. If you could create profit from social media, surely you could create real change too, right?

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