ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "#2 - Optimizing the SaaS Customer Journey for Business Growth"
Episode Synopsis
Understanding and optimizing the SaaS customer journey is crucial. Key benefits include reduced CAC and improved retention. Identify and enhance customer journey touchpoints. Use customer journey maps to visualize and optimize experiences. Focus on eight key stages: Awareness to Advocacy. Real-world examples: Slack and HubSpot.
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03/01/2025
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