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Listen "Beyond the Business Card with Mike Khouri: From Hustling to Tactical Success"
Episode Synopsis
In this episode of Beyond the Business Card, host Justin McGuire—entrepreneur, founder of MCG Talent, and creator of 7-Figure Recruitment—sits down with Mike Khouri, Founder & CEO of Tactical, a creative and innovation agency redefining digital marketing.
Growing up between the UAE and Australia, Mike’s multicultural upbringing shaped his ability to adapt and take risks. But his journey wasn’t easy — after a career-threatening injury left him bedridden for months, he was made redundant and forced to start over. What began as a failed app idea turned into the launch of Tactical in 2013. Mike shares how he navigated setbacks, pivoted his business, and built a social-first agency working with some of the world’s biggest brands, while tackling the challenges of scaling, leadership, and resilience in a fast-changing industry.
💡 In This Episode, You’ll Discover:
• How growing up between Australia and the UAE influenced Mike’s approach to business.
• The bold pivots — some planned, some accidental — that turned Tactical into a global agency.
• Why trial and error is the key to innovation in digital marketing.
• Why losing his job and a devastating knee injury became unexpected turning points in his journey.
• Why traditional advertising is outdated, and how social-first strategies are reshaping the industry.
• The realities of scaling a company from 1 to 100+ employees, and the lessons Mike learned the hard way.
• How his parents’ leap of faith in moving to the UAE influenced his own risk-taking approach in business.
Whether you’re a business owner, marketer, or someone looking for inspiration, Mike’s insights on modern branding, leadership, and growth will challenge the way you think about success.
🔔 Subscribe to Beyond the Business Card for more inspiring stories and visionary ideas!
📲 Follow Justin McGuire:
Instagram: https://www.instagram.com/jussiemcg/
LinkedIn: https://www.linkedin.com/in/jumcguire
📲 Follow 7-Figure Recruitment:
Website: https://7figurerecruitment.com
LinkedIn: https://www.linkedin.com/company/7-figure-recruitment-scaling-systems
Instagram: https://www.instagram.com/7figuresrec/
📲 Stay Connected with MCG Talent:
Instagram: https://www.instagram.com/mcg_talent/
LinkedIn: https://www.linkedin.com/company/mcgtalent/
📲 Connect with Mike Khouri & Tactical
LinkedIn: https://www.linkedin.com/in/michaelkhouri/
Website: https://www.wearetactical.com
Instagram: https://www.instagram.com/wearetactical/
Growing up between the UAE and Australia, Mike’s multicultural upbringing shaped his ability to adapt and take risks. But his journey wasn’t easy — after a career-threatening injury left him bedridden for months, he was made redundant and forced to start over. What began as a failed app idea turned into the launch of Tactical in 2013. Mike shares how he navigated setbacks, pivoted his business, and built a social-first agency working with some of the world’s biggest brands, while tackling the challenges of scaling, leadership, and resilience in a fast-changing industry.
💡 In This Episode, You’ll Discover:
• How growing up between Australia and the UAE influenced Mike’s approach to business.
• The bold pivots — some planned, some accidental — that turned Tactical into a global agency.
• Why trial and error is the key to innovation in digital marketing.
• Why losing his job and a devastating knee injury became unexpected turning points in his journey.
• Why traditional advertising is outdated, and how social-first strategies are reshaping the industry.
• The realities of scaling a company from 1 to 100+ employees, and the lessons Mike learned the hard way.
• How his parents’ leap of faith in moving to the UAE influenced his own risk-taking approach in business.
Whether you’re a business owner, marketer, or someone looking for inspiration, Mike’s insights on modern branding, leadership, and growth will challenge the way you think about success.
🔔 Subscribe to Beyond the Business Card for more inspiring stories and visionary ideas!
📲 Follow Justin McGuire:
Instagram: https://www.instagram.com/jussiemcg/
LinkedIn: https://www.linkedin.com/in/jumcguire
📲 Follow 7-Figure Recruitment:
Website: https://7figurerecruitment.com
LinkedIn: https://www.linkedin.com/company/7-figure-recruitment-scaling-systems
Instagram: https://www.instagram.com/7figuresrec/
📲 Stay Connected with MCG Talent:
Instagram: https://www.instagram.com/mcg_talent/
LinkedIn: https://www.linkedin.com/company/mcgtalent/
📲 Connect with Mike Khouri & Tactical
LinkedIn: https://www.linkedin.com/in/michaelkhouri/
Website: https://www.wearetactical.com
Instagram: https://www.instagram.com/wearetactical/
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