"I’ve learned that sometimes the best way to win is to listen. To step back when the other side expects you to attack and let them reveal their own weaknesses. To let them make the first move while you wait for the right moment. In the end the world doesn’t change when people play it safe. It changes when someone under- stands that the real fight isn’t about crushing the opposition; it’s about seeing the battlefield through their eyes, mastering their fears, and using that insight to turn conflict into victory."Following the release of Flip the Script: Using Tactical Empathy to Turn Tough Talks into Breakthrough Results, Scott Frost joined us on the podcast to discuss his inspiring story and how utilizing tactical empathy paved the way for monumental life changes. Frost's chapter entitled "Black Belt Negotiation: Winning Without Throwing the First Punch" recounts personal experiences that left a critical impact upon his life, and ultimately chart a path towards success and fulfillment. So sit back, relax, and enjoy another enlightening conversation from one of the brightest minds in business.

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