Innovation. It’s a word that features in almost every speech, article and business strategy – simply because leaders know it’s what keeps their customers engaged long term. It’s also one of the most important drivers for sustained growth.Yet, for all its importance, innovation is curiously difficult to define. So, how can we identify the exceptional ideas from the everyday? And – more to the point – what does innovation actually look like in the world of engineering and manufacturing? Can an innovative company culture be built with the right team, or is it instead a natural outcome of the R&D process?  This is the central topic we examine in the third and final episode of this series of Beyond the Blueprint. This time we’re joined by Graham Reed, Manuela Kraus and Mark Koski, three colleagues who have spearheaded innovation across different divisions of Ingersoll Rand. We get the inside track on their experiences, as well as some reflections on standout projects that capture the true meaning of innovation. It's a fitting end to series two. Be sure to tune in. Topics covered in this episode include:What exactly is innovation? And how does the ‘right’ idea happen?What comes first: changing customer requirements or entirely new concepts that need shaping according to customers’ needs?Challenges associated with the development of new products and servicesHow to avoid overengineering a solution Website: www.irco.comLinkedIn: www.linkedin.com/company/ingersoll-rand

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