In this episode of Beyond the Blend, we sit down with Tina Reading, Head of Media at the United Kingdom Lubricants Association (UKLA) and Editor of Lube Magazine. But Tina’s story goes far beyond press releases and page layouts. From Tudor history to grassroots football, and from launching lifestyle magazines to community toy drives, her career is a masterclass in passion, versatility, and the power of local engagement.Key Takeaways:• A Colourful Career Path: Tina shares her dynamic journey through publishing, finance, airlines, and even running her own hair salon before finding her home in the lubricants sector.• Fuelled by Passion Projects: Whether it’s grassroots football at Chesham United or her beloved Metroland lifestyle magazine, Tina’s commitment to community impact is front and centre.• Print, Digital & Global Reach: With extensive experience in global media, Tina discusses the evolution of publishing from glossy wedding mags to digital storytelling in technical industries.• Community at the Core: Hear how Tina helped launch local initiatives like the Chiltern Toy Bank and digital high street platforms during COVID to support small businesses and families.• Culture & Curiosity: From studying Tudor history at Hampton Court to loving ‘80s music and everything from Wham to The Cure, Tina’s boundless curiosity fuels her creativity.Why Listen?Tina’s infectious energy and rich blend of professional insight and personal drive make this episode a standout. Whether you’re in media, marketing, community development, or just love a story of reinvention and resilience, her journey is both inspiring and refreshingly relatable.Where to Connect:• LinkedIn: Tina Reading – LadyTinaReading• UKLA & Lube Magazine: ukla.org.uk / lubemagazine.comBrought to you in partnership with the Lubricant Expo!Join Lubricant Expo Europe from 16-18 September 2025 at Messe Düsseldorf, and help shape the future of lubrication together.Lubricant Expo Europe is the must-attend annual event for professionals looking to discover or promote the latest advances in lubricant and lubrication technology. Whether you’re an engineer, executive, or industry professional, this free-to-attend exhibition and conference connects lubricant solution providers with end-user buyers and the entire chemical and equipment supply chain.Bringing together the lubricant community and end-users from over 80 countries, Lubricant Expo Europe is a comprehensive showcase of all lubricant technologies, including finished lubricants, additives, process equipment and machinery, condition monitoring, automation systems, testing and analysis, data technologies, lubricant manufacturing equipment, end-user application systems and more.Join Lubricant Expo Europe from 16-18 September 2025 at Messe Düsseldorf, and helpshape the future of lubrication together.⁠REGISTER FOR FREE TODAY!⁠

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