In this compelling episode of Beyond the Blend, we sit down with John Grierson, Sales Director at Pennine Lubricants, as he shares his remarkable journey from humble beginnings in the warehouse to leading one of the industry's most respected teams.With over 25 years of experience, John reflects on how his hands-on approach — from smashing drainpipes to navigating the Yellow Pages — shaped his understanding of the lubricants market. John discusses the evolving arena of B2B sales, the role of modern tools like LinkedIn, and why fostering open communication with customers and colleagues is critical to long-term success.Key highlights from the conversation include:• Learning by Doing: John’s belief in hands-on experience and how this approach has informed his leadership style.• Evolving Sales Strategies: From door-knocking to leveraging social media, John explains how Pennine Lubricants has adapted to changing buyer behaviours.• Authentic Leadership: Insights into managing a team with diverse needs, emphasising individuality and understanding.• Turning Failures into Success: John shares a pivotal career moment when a product failure nearly derailed his confidence— and how perseverance transformed it into a lasting partnership.• Making Lubricants Attractive: The challenge of drawing top talent into the industry and how Pennine’s approach gives underdogs a chance to thrive.This episode is packed with practical advice for sales professionals, leaders, and anyone curious about the lubricant market. John's candid reflections and actionable insights make this a conversation you won’t want to miss.Connect with John on LinkedIn or learn more about Pennine Lubricants by visiting their website or giving them a call — because, as John says, "We still pick up the phone!"Brought to you in partnership with the Lubricant Expo!Join Lubricant Expo Europe from 16-18 September 2025 at Messe Düsseldorf, and help shape the future of lubrication together.Lubricant Expo Europe is the must-attend annual event for professionals looking to discover or promote the latest advances in lubricant and lubrication technology. Whether you’re an engineer, executive, or industry professional, this free-to-attend exhibition and conference connects lubricant solution providers with end-user buyers and the entire chemical and equipment supply chain.Bringing together the lubricant community and end-users from over 80 countries, Lubricant Expo Europe is a comprehensive showcase of all lubricant technologies, including finished lubricants, additives, process equipment and machinery, condition monitoring, automation systems, testing and analysis, data technologies, lubricant manufacturing equipment, end-user application systems and more.Join Lubricant Expo Europe from 16-18 September 2025 at Messe Düsseldorf, and helpshape the future of lubrication together.⁠REGISTER FOR FREE TODAY!⁠

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