This episode we dive into the intricate world of media strategy and channel selection process with Brian Muguto, the Managing Director of PHD Johannesburg. Join us as we unravel the complexities of crafting media strategies that tackle client and brand challenges. Brian shares invaluable insights into the strategic processes within media agencies, highlighting the crucial role of Out-of-Home (OOH) advertising in the media mix. Discover how OOH seamlessly integrates into an omni-channel approach, offering a comprehensive solution for modern marketing . 

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