In this episode of Beyond Four Walls, host Natasha Penzo sits down with Ally Mamalieder, President and second-generation founder of Organic Traditions. We cover her leap from corporate communications to leading the family business, the rebrand (what to keep vs. evolve), and how she turned single-ingredient superfoods into everyday blends people actually use.Ally breaks down “blends over trends” product strategy, tips for kid-friendly smoothies, and the brand’s push into U.S. retail while scaling e-commerce. We also get raw about motherhood + entrepreneurship, training for 29029, hitting 100KM after injury, and the mindset shifts that power founders through setbacks.00:00 Intro01:23 Leaving corporate → joining family business04:28 From ingredients to blends + rebrand challenges08:50 Founder wellness, motherhood & leadership11:09 Trends vs efficacy + superfoods for kids14:19 Retail growth in Canada & U.S. expansion16:16 Signing up & training for 2902920:29 Community, resilience & mindset lessons24:59 Day 3 injury, 100KM pivot & business parallels32:08 Biggest takeaways + what’s next for Organic Traditions

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