Pierre-Yves Calloc'h on AI-driven transformation and the future of consumer engagement

Between Worlds
20/04/2024 39 min
Pierre-Yves Calloc'h on AI-driven transformation and the future of consumer engagement

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Episode Synopsis

I sat down with Pierre-Yves Calloc'h, Chief Digital Officer at Pernod Ricard, to discuss the company's journey in embracing AI, algorithms and automation to drive marketing effectiveness, sales performance, and consumer engagement. Pernod Ricard, known for its extensive portfolio of brands such as Absolut Vodka, Jameson, and Ballantine's, has been at the forefront of leveraging AI to make data-driven decisions and personalize consumer experiences.

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