Listen "Maximizing Your Marketing Budget: How to Work Effectively with an Agency"
Episode Synopsis
Maximizing Your Marketing Budget: How to Work Effectively with an AgencyJoin hosts Josh Peters and Jimmy Vann in this episode of the Between Two Pixels podcast, where they discuss the ins and outs of working with a marketing agency. Learn the importance of partnership, clear communication, trust, and strategic planning to achieve your marketing goals. Discover the nuances between working with contractors vs. agencies and gain insights on how to avoid scope increases, streamline feedback, and leverage your budget effectively. Ideal for anyone in a marketing or corporate communications role looking to optimize their agency collaboration for high-quality content creation.00:00 Introduction to Partnership Philosophy00:42 Meet the Hosts: Josh and Jimmy02:54 Jimmy's Background in Video Production09:02 Transitioning from Contractor to Agency10:48 Best Practices for Working with Agencies20:27 The Importance of Transparent Pricing20:52 Building Long-Term Client Relationships21:11 Managing Scope Increases Effectively22:48 Advice for Marketers on Hiring Agencies23:56 Understanding Client Needs and Goals25:14 Creative Solutions for Complex Industries36:55 Streamlining Feedback and Communication40:57 Final Thoughts and Best PracticesWHO WE AREBetween Pixels is a video production, advertising, branding, and digital marketing agency.We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.WHAT WE DOWe create story-driven content, campaigns, and strategy.Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.HOW WE DO ITWe help organizations reach and connect with the people they want to influence.By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.CONNECT WITH USWeb: https://betweenpixels.com/Insta: https://www.instagram.com/betweenpixelsco/Facebook: https://www.facebook.com/betweenpixelsVimeo: https://vimeo.com/betweenpixels
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