Corine La Font, welcomed Amy Kenigsberg to the vibrant episode of Between The Lines; broadcasting from the beautiful island of Trinidad and Tobago. With Carnival just around the corner, we dive into the exciting world of communications and the age-old question, "What's in it for me?" Amy, the COO and co-founder of K2 Global Communications, shared her insights on how understanding your audience's needs can transform your messaging and marketing strategies. We explored the importance of storytelling in communication and how it can shift the focus from a self-centered approach to one that resonates with your audience. Amy emphasized that effective communication is not just about selling a product; it's about building relationships and understanding the various perspectives of your customers. As we navigated through the nuances of corporate communications, Amy provided practical tips on how to identify your target audience and craft messages that truly connect with them. From utilizing persona development to embracing the human touch in business interactions, this episode is packed with valuable insights for entrepreneurs and marketers alike. And of course, we can't forget to sprinkle in some fun facts about Israel, where Amy currently resides, and her unique experiences living there.Amy's Website: http://www.k2-gc.com/Connect with Amy on LinkedIn: https://www.linkedin.com/in/amykenigsberg/Want to catch more episodes like this on Between The Lines? https://apple.co/41DUI3gWant to be a guest on Between The Lines? Send Corine La Font a message on PodMatch at: ⁠https://www.podmatch.com/member/betweenthelines⁠Leave a voice message: https://bit.ly/3FPJ5IiTimestamps:00:00 - In gratitude ahead of Carnival Monday and Tuesday03:36 - Amy Kenigsberg explains the concept of what's in it for me09:37 - Amy speaks about product mapping17:53 - The focus is on building relationships20:23 - Focus on the target audience24:14 - Paying it forward 27:48 - Amy shares why she's in Israel 33:51 - Amy Kenigsberg shares tips on messaging and marketingSend in a voice message: https://podcasters.spotify.com/pod/show/between-the-lines-network/messageSupport this podcast: https://podcasters.spotify.com/pod/show/between-the-lines-network/supportResources:30 Days of Holiday Book Marketing - https://bit.ly/49dbCpUThe Author’s Journey: How to Achieve Writing,Publishing, and Marketing Mastery - https://bit.ly/3DaGCNxHow To Identify Toxic Relationships and Steps to Take to Get Out of It - https://bit.ly/41DlLvHPodcast: How to Build a Powerful Podcasting Platform - https://bit.ly/4bv0FTEWant to be a guest on Between The Lines? Send Corine La Font a message on PodMatch at: https://www.podmatch.com/member/betweenthelines

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