In this conversation, Meenu Gupta and Steve Melhuish explore the complexities of measuring sustainability, the importance of human connection in progress and gender stereotyping from an early age. An exchange on drivers of economy in the east and the west of the world, the realities of developed and emerging economies and a peek into Steve´s journey from  entrepreneurship to impact between Asia and Europe, round up this first part of a deep conversation. Keywordssustainability, climate crisis, impact investing, gender equality, social innovation, peace building, entrepreneurship, collaboration, metrics, authenticityTakeaways-Not everything that matters is measurable.-Metrics can blind us to the human side of progress.-Personal experiences can drive a shift towards impact.-Cultural backgrounds shape perspectives on business and sustainability.-The climate crisis requires urgent action and collaboration.-Gender equality is crucial for effective leadership.Sound bites"What gets measured gets done.""Can we measure peace?""How do we make lives better?"Chapters-Measuring What Matters: The Quest for True Sustainability-The Human Side of Progress: Beyond Metrics-A Personal Journey: From Entrepreneurship to Impact-Cultural Connections: East Meets West-The Climate Crisis: A Call for Action

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