The core idea of the article originates from George Lakoff's book Don't Think of an Elephant, which aims to reveal how to gain overwhelming power in linguistic confrontations, beyond merely winning debates. The article deeply explores the concept of "framing," noting that frames are unconscious patterns of thought in our minds or summaries of how the world operates, acting like an information filter that determines how we receive and interpret information. Through the analysis of the "strict father frame" and "nurturant parent frame" in American politics, the text illustrates that information is more readily accepted when language aligns with the audience's pre-existing frames. Finally, the article proposes a three-step method for awakening and establishing new frames: restructuring causal chains, creating proprietary vocabulary to encapsulate the frame, and using various media strategies to reinforce that vocabulary, emphasizing that the true power of language lies in defining and guiding people's cognitive frameworks.

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