When it’s Friday during the dog days of summer there’s only one way to keep it cool: drop episode 107 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the captains of clickbait talk about how to share bad news with clients, Lindsey Davis and new her role at PPAI, the relative merits of clickbait as a marketing tool, what it means for advertisers now that Budweiser is no longer the exclusive alcohol sponsor of the Super Bowl, and so much more!

A HUGE thanks to our friends at Shepenco for sponsoring this fine broadcast! When it comes a supplier that cares about YOUR success, you’d be hard pressed to do better than Shepenco. If that weren’t good enough (and it is), when you put the code “SHEPENCO22” on your next order and Shepenco will hook you up 10% free goods or free GROUND shipping!

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