Competitive SEO is for authors who want to see their content thrive. Let’s use a specific news post example that you and a competing radio, TV station, or newspaper break simultaneously. The story is about an overnight house fire where the dog wakes the residents, and they escape without losing their lives.
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Let’s take audience size, signal strength, and other population factors off the table. Neither entity is promoting the story on air or over social media. You must follow search engine optimization (SEO) techniques to ensure your post gets more traction. SEO covers a wide range of strategies and activities based on what we know about how search engines determine their rankings.
SEO is not a science requiring special agencies to handle. We’ve had clients ask us if we handle SEO as well. SEO means following steps to ensure your content is created properly. If you have a WordPress website, you’ve already taken a big step in SEO since the platform is well-optimized for search engines.
Here are five ways your post can outperform theirs. These tips are not just for this use case. They should be used daily to ensure maximum exposure for any content you create.
1) Be Keyword Minded
2) Ensure SEO-Friendly Permalinks
3) Incorporate Useful Internal and External Links
4) Optimize Well-Chosen Images:
5) Write Long-Form Content When Possible
Bonus Tip: Install an SEO plugin (Yoast SEO or Rankmath) to help identify areas to improve in your pages/posts.
It’s all Competitive SEO
Every piece of content you create is competing for eyes on the internet. While these tips involve extra steps in your creation process, they ensure your content gets the most exposure. Consider how these tips could help advertisers find your station’s advertising opportunities.

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