Lisa is the author of 5 books including the best sellers ‘Selling with Noble Purpose’ and ‘Leading with Noble Purpose’ In this episode of the ‘Better Presentations More Sales’ podcast Lisa shares the benefits of ‘Noble Selling’ by focusing on the outcomes customers enjoy from doing business with youLisa explains that ‘How will the customer be different by doing business with us?’ - is the game changing question that leads the sales planning and call preparation. Noble Purpose drives competitive differentiation and emotional engagement - both recognised as key business success factors. Here are the connections for Lisa:Lisa’s website: https://www.mcleodandmore.com/I can help you transform your business presentations, create and convert sales opportunities and win more sales pitches. Click on the links below to find out more and book a free 15-20 minute Zoom call with to discuss what you might need help with. Presentation TrainingSales Training 15 Minute Free 'How can I help you' Zoom callTrevor Lee Linked Trevor Lee You TubeMy latest book: 7 Steps to Successful Presentations

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