What should we think about when selecting an email automation platform? In this episode, we speak with Brennan Dunn, co-founder of RightMessage. We discuss how he gained his email automation knowledge, and the best practices for email automation. You'll learn the advantages of using custom fields over tags for segmentation, methods for email personalization, tips for providing value to subscribers, and more.Visit our website for the detailed episode recap with key learnings.RightMessage — Brennan's email automation and lead generation softwareCreateAndSell.co — Brennan’s project where he teaches intermediate and advanced email marketing strategiesDouble Your Freelancing — Brennan's previous solo ventureDrip, ConvertKit, Userlist, Customer.io, Mailchimp, ActiveCampaign, Klaviyo — email marketing providersLiquid — a templating language built by ShopifyBidsketch, SignWell (formerly Docsketch) — products by Ruben GamezHelp Scout, HubSpot, RightMessage — companies that do good email marketingFollow Brennan on TwitterThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

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